Author: Claire Mason
Claire is a customer experience designer and strategist at Travelport. She is passionate about human-centered design throughout the customer journey.
We use ad-blockers as well, you know. We gotta keep those servers running though. Did you know that we publish useful books and run friendly conferences — crafted for pros like yourself? E.g. our upcoming SmashingConf London, dedicated to all things web performance.
Following a summer of Wonder Woman, Spiderman, and other superhero blockbusters, it’s natural to fantasize about having a superpower of your own. Luckily for designers, innovators, and customer-centric thinkers, the design sprint process allows you to see into the future to learn in just five days what customers think about your finished product.
As a UX consultant and in-house design strategist, I have facilitated dozens upon dozens of design workshops (ranging from rapid prototyping sessions to, of course, sprints). The sprint is by far the most effective process I’ve seen to drive customer-first decision making in a design thinky way.Read more...