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Nick Babich is a developer, tech enthusiast, and UX lover. He has spent the last 10 years working in the software industry with a specialized focus on development. He counts advertising, psychology, and cinema among his myriad interests.
(This is a sponsored post). Web design is tricky. Designers and developers have to take a lot of things into account when designing a website, from visual appearance (how the website looks) to functional design (how the website works). To simplify the task, we’ve prepared this guide.
In this article, I’ll focus on the main principles, heuristics and approaches that will help you to create a great user experience for your website. I’ll start with global things like the user journey (how to define the “skeleton” of the website) and work down to the individual page (what should be considered during web page design). We’ll also cover other essential aspects of design, such as mobile considerations and testing.
(This is a sponsored post). Testing is a fundamental part of the UX designer’s job and a core part of the overall UX design process. Testing provides the inspiration, guidance and validation that product teams need in order to design great products. That’s why the most effective teams make testing a habit.
Usability testing involves observing users as they use a product. It helps you find where users struggle and what they like. There are two ways to run a usability test:
To come up with a proper design, UX designers use a lot of different research techniques, such as contextual inquires, interviews and workshops. They summarize research findings into user stories and user flows and communicate their thinking and solutions to the teams with artifacts such as personas and wireframes. But somewhere in all of this, there are real people for whom the products are being designed for.
In order to create better products, designers must understand what’s going on in the user’s world and understand how their products can make the user's life better. And that’s where storyboards come in.
As web design focuses more and more on good user experience, designers need to create the most usable and attractive websites possible. Carefully applied minimalist principles can help designers make attractive and effective websites with fewer elements, simplifying and improving users’ interactions.
In this article, I will discuss some examples of minimalism in web design, things to consider when designing minimalist interfaces, and explain why sometimes "less is more". If you’d like to get more creative with your own designs, you can download and test Adobe XD, and get started right away.
What do UX designers do on a daily basis? A lot of things! UX professionals need to communicate design ideas and research findings to a range of audiences. They use deliverables (tangible records of work that has occurred) for that purpose.
I've created a list that contains the most common deliverables produced by UX designers as they craft great experiences for users. For better readability, I’ve combined the deliverables according to UX activities.
Color is one of the most powerful tools in a designer’s toolkit. Color can draw attention, set a mood, and influence the user’s emotion, perception and actions. When it comes to the web and mobile app design, this is definitely a time of vibrant colors. Designers use vibrant colors to focus people’s attention on important elements and to make their designs memorable.
In this article, I’ll summarize a few popular techniques of using vibrant colors in web and mobile design. Also, if you’d like to get started designing and prototyping your own web and mobile experiences, download Adobe XD.
When users come to your page, they’ll feel some kind of reaction. Whether it’s positive or negative, that reaction is determined in large part by what they see. Because vision is perhaps the strongest human sense, a hero image is one of the fastest ways to grab the user’s attention. Bold, graphic and intentional imagery engages the user. It draws the user in immediately and makes a perfect centerpiece for a minimalist app or website.
A hero image is more than just a pretty picture. It’s a powerful communication tool. In this article, I’ll give you a few tips on using hero images. Also, if you’d like to get started and take a go at prototyping and wireframing your own designs a bit more differently, you can download and test Adobe XD for free.
Someone who uses your app or website has a particular goal. Often, the one thing standing between the user and their goal is a form. Forms remain one of the most important types of interactions for users on the web and in apps.
In fact, forms are often considered the final step in the journey of completing their goals. Forms are just a means to an end. Users should be able to complete them quickly and without confusion.
Websites with long or infinite scrolling are becoming more and more common lately, and it’s no mere trend or coincidence. The technique of long scrolling allows users to traverse chunks of content without any interruption or additional interaction — information simply appear as the user scrolls down the page.
Infinite scrolling is a variety of long scrolling that allows users to scroll through a massive chunk of content with no finish line in sight (it’s the endless scrolling you see on Facebook, Twitter and Tumblr feeds).
Good UX is what separates successful apps from unsuccessful ones. Customers are won and lost every day because of good or bad user experience design. The most important thing to keep in mind when designing a mobile app is to make sure it is both useful and intuitive.
Obviously, if an app is not useful, it will have no practical value for the user, and no one will have any reason to use it. And even if the app is useful but requires a lot of effort, people won’t bother learning how to use it.
Once someone starts using your app, they need to know where to go and how to get there at any point. Good navigation is a vehicle that takes users where they want to go. But establishing good navigation is a challenge on mobile due to the limitations of the small screen and the need to prioritize content over chrome.
Different navigation patterns have been devised to solve this challenge in different ways, but they all suffer from a variety of usability problems. In this article, we’ll examine five basic navigation patterns for mobile apps and describe the strengths and weaknesses of each of them. If you’d like to add some patterns and spice up your designs, you can download and test Adobe XD for free and get started right away.
When you examine the most successful interaction designs of recent years, the clear winners are those who provide an excellent functionality. While functional aspect of a design is key to product success, aesthetics and visual details are equally important — particularly how they can improve those functional elements.
In today's article, I'll explain how visual elements, such as shadows and blur effects, can improve the functional elements of a design.